A Bad industry makes creatives go crazy! The Towel Girl Story.

 Play Ball or Go Home!

What Happened?

After a tumultuous fallout with Tv entertainment pundit A Plus, The former signed artist of Fuse ODG, Feli Nuna, seem to be off the scenes once more. 

While her wardrobe choice to promote her song "Towel" was different and somewhat surprising, it was expected! The Ghanaian music ecosystem is so bad that artists are compelled to do more than necessary to get heard or seen, and a towel to studious got her heard and seen. 

What are people saying?

Her style was a bit much for most people. Unfortunately, some Ghanaians believe the purpose of all those gimmicks to promote her single, TOWEL, still needs to be achieved. The song did not receive enough airplay as much as her towel outfit, and an outburst with A plus did on all portals. 

Today Ghanaians seem to have forgotten about the towel girl, the confrontation with Aplus and, most unfortunately, the song she was promoting. 

THE Talkative:

In a more developed industry with proper working structures, creatives, agencies, and policies depend on each other for the growth and sustainability of talent and the creative economy.

Creatives create without worrying about other parts of the job. The mutually beneficial industry allows each player committed to the game to build something solid to eat from. In Ghana, most artists are left to their fate without any strong team backing them, agency or structures ensuring that they succeed and eat from the work of their hands. In most cases, other people whose livelihood is intertwined with the artist's success have to rethink their decisions or find a Plan B. 

Although Feli Nuna was signed to a label then, she still had to go out of her way to make a statement. 

Like Feli Nuna, because of the improper support system and attention from both the media and the people, most Ghanaian artists take to cheap gimmicks and promoted controversies to get attention for projects. Artists like Wendy Shay, Shatta Wale, Feli Nuna, Patapaa, Brother Sammy and many more have had their fair share of stunts to keep their names on top of chats and trends. 

While that move seems profitable at the time, it is fast fleeting and lately has become useless. It is all about the work; even a naked butt won't hold attention for long without a solid project. However, over the years, artists who are solely committed to the music and are unwilling to play the game have suffered and have yet to receive the proper attention from the media and Ghanaians as they should. Musicians like Kwesi Arthur, Adina and King Promise have only been about the music and, without a good team, may have disappeared like most talented musicians in Ghana have, only now channelling good music for their small fanbase, family and friends. 

Like Feli Nuna, without suitable industry structures to help both loud and quiet creatives feed, it becomes the survival of the fittest, with the weak and quiet ones slowly fading into the night. 

Written By:

Tilly Akua Nipaa