Ghanaian artists owe Nana Ama McBrown more than a "Thank You, Empress."
Thank You, Empress!
What happened?
Over the years, One of Ghana's influential actresses and media personalities, Nana Ama McBrown, has made it a personal agenda to promote Ghana music any way she can. Either through her viral, TikTok and Instagram videos, pre-show glam-up, On her show or at her own home.
Even when Nigerian music had heavy control of the Ghanaian youth, Nana Ama McBrown was one of the few influential people who made it a personal agenda to use Ghanaian songs to keep the love going. Her support ranges from the OGs, ones in the new school to the gospel musicians; no one is left behind. Once you are a Ghanaian musician, you can count on her to jam to your song.
What are people saying?
Although artists like King Promise, Lasmid, Piesie Esther, Kofi Kinaata, and Camidoh, to mention a few express their appreciation during a repost of her videos, it seems Ghanaian artists are yet to wake up to the power she wields and how vital her role is in the music industry.
Of course, fans of Nana Ama McBrown and her show have, over the years, always found a special place in their heart for songs that she performs on her platform or for her pre-show glam-up. My love for King Promise's Terminator is related to Nana Ama McBrown.
The Talkative:
While it's unsure if Nana Ama McBrown's support for Ghanaian musicians is promotional or out of pure love for the industry, her commitment to it is applaudable and commendable. Nana Ama McBrown has been a screen goddess for over a decade, and she reinforced her power on TV during her sudden shift from her old channel to the new one. The physical numbers she commands, the virtual numbers, and the brands she controls make her one of the most influential Ghanaians. She seems to be the "Midas Touch" for songs she touches.
There are levels to her song activation. There are some she uses once in a while, and others she seems to have a personal interest in promoting; a typical example is currently King Promise's Terminator. Over the years, she has done the same for other songs.
Whether paid promotion or not, Nana Ama McBrown's commitment to using her personality and platforms to help Ghanaian musicians with Music activation has been a leading example of influencer marketing, unlike some influencers who are what I describe as "touch-and-go", that is, they focus on their deliverables without caring so much if clients or musicians get their return on investment or result for the intended job. Nana Ama McBrown is committed to the course and has been for years. Ghanaian artists must go beyond reposting the videos, posting her on her birthday only to show genuine appreciation for her contribution to the industry.
Tagged as 'ungrateful', Ghanaian artists have earned a bad name in Ghana for not appreciating people who go out of their way to support them. A proper show of gratitude will encourage more prominent and influential Ghanaians to throw their unwavering support behind Ghanaian musicians and help increase their love for Ghanaian music.
Video Content:
Written By:
Tilly Akua Nipaa
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