World Tour SZN! Burna Boy, Stonebwoy, Sarkodie, Ayra Starr and Berima Amo are chasing the music.
IT'S TOUR SZN, BABY!
What happened:
Africa's own, Stonebwoy, Tiwa Savage and Ayra Starr, have announced their tours starting in July. While Stonebwoy has been known for his annual tour to push his albums, Ayra Starr has yet to headline her own world tour. The Sability hitmaker is stoked for this new journey in her career.
Before these announcements, other celebrated African Acts, Yemi Alade, Sarkodie, The Band FRA, Burna Boy, Berima Amo, and Davido, to mention a few, have already commenced their journey with Burna Boy setting records and claiming his place in history books. Davido, The Band FRA, Sarkodie, Berima Amo, Yemi Alade and other African Artists continue to dazzle their fans across the globe with a solid catalogue of excellent music.
What are people saying:
Fans of all these artists in various parts of the world are thrilled! Aside from listening to the music in their homes, they can experience the artist in all their glory on stage. For the few lucky ones, the performance is not all they get to enjoy; a close meet-and-greet moment with their favourite is something they cherish. Patrons of all these concerts have been thoroughly entertained and satisfied with their favourites and continue to ask for more.
The Talkative:
Tours are critical to the craft of a musician. For most artists, they leave the fate of their music to streaming platforms! While these streaming platforms and social media platforms have, over the years, done an excellent job in taking the music to the rest of the world, you must consider the power of sending the music to the rest of the world through performances.
Why is it important to invest so much to tour around the world?
Adds to the status of the artist:
The value of artists like Burna Boy, Davido, Sarkodie, and Tiwa Savage in the music market will shoot up after headlining their shows. Artists like Burnaboy, who has set records and have filled stadiums in the UK and the USA as the first, African is set to be worth a bit more after these astounding feats.
Complements streams:
As mentioned earlier, Tours add to the various ways musicians carry their projects to the rest of the world. While streaming platforms are great for music consumption, fans shouldn't be starved of live music consumption.
Expands the artist's creative eye:
While artists travel to various parts of the world, they experience multiple cultures, people, lifestyles and the unique ways they consume music. It, of course, broadens the creative scope of the artist and helps them think more inclusively and more diverse when creating.
A way artists connect with fans:
World tour allows overseas fans to connect with their favourites occasionally.
To make money:
With tour tickets sold, monetary gains are also a massive reason for world tours. Tours and ticket sales are revenue channels for artists, and seizing the SZN to open that floodgate is crucial!
With the right team and adequate financial support, artists should not hesitate to open their tentacles, take up new challenges and tour the world with their music. It is an integral part of the business.
Video Content:
Written by:
Tilly Akua Nipaa
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